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The fight over who can profit from indirect ties to the Olympic Games is heading to trial. The Canadian Olympic Committee has indicated in court documents obtained by TSN that it is pursuing its watershed lawsuit against clothing maker The North Face. In a Dec. 2 notice of application filed in B.C. court, the COC alleges that the apparel company infringed on Olympic trademarks during the Sochi Games in Russia in February when it sold its so-called Villagewear Collection of apparel because Villagewear was see as alluding to the Olympic Village where athletes are housed. The North Face, meantime, accuses the COC of trying to restrict Canadians abilities to express their national pride. The lawsuit highlights the ongoing battle by Olympics officials to stamp out the practice of ambush marketing, a term coined during the 1980s by the International Olympic Committee to describe companies trying to profit from a perceived tie to the Games without actually paying to be an official sponsor. Neither The North Face nor its parent company VF Corp. is an Olympic sponsor. The North Face marketed and released its line of Villagewear clothing in the weeks leading up to the Sochi games. After the COC complained, the company renamed its line the International Collection. It includes ski and snowboard jackets, winter hats and duffel bags in the colours and flags of various countries. The Canadian-themed items are red and white and feature a prominent maple leaf. Several items have a crest that reads RU/14. The COC says thats a clear attempt to tie the product line to the Sochi Games. The Olympic committees lawsuit, first filed in February, says items were marketed with names like Mens Sochi Full Zip Hoodie. The product line captures the international spirit of the Olympic Games, a company catalogue reads. The plaintiff ... brings this action to address the defendants wrongful conduct calculated to mislead Canadian consumers and other persons into believing (wrongly) that the defendant is an official sponsor or supporter of the Canadian Olympic Team, says the COC statement of claim, filed in B.C. Supreme Court. The COCs allegations have not been proven. The North Face marketed and released its line of Villagewear clothing in the weeks leading up to the Sochi games. In its statement of defence, The North Face challenges whether the COC even has the right to trademark the Olympic marks. The COC has itself failed to adopt or use the alleged Olympic trademarks, and has never been the owner of the said marks, in that the marks have always been beneficially owned by the International Olympic Committee, not the COC, The North Face wrote in its pleadings. None of the defendants products or associated marketing ever used Sochi 2014... in any form, the pleading says. (The North Face) has never suggested or implied that it was an official sponsor, supporter or licensee of COC, or that any of its products were connected to the COC by way of endorsement or otherwise... no Canadian consumer was ever misled or confused by defendants products or promotions, or led to believe that there was any commercial relationship between defendant and COC. The North Face also alleges it has the right to use national flags of different countries on its garments and says the COC similarly has no right to stop companies from selling goods featuring the word Canada or those made using the national colours of a country. COC does not own and should not be permitted to claim monopoly rights over common patriotic exhortations such as sport the colours of your home country, or show support for your favourite team competing in this winters international competition, The North Face says. Ambush marketing is a story line that plays out during every Olympics. Lululemon marketed clothing that referred to a cool sporting event taking place in B.C. during the 2010 Winter Games in Vamcouver The COC did not take legal action in that case, The Globe and Mail reported. The Vancouver Olympic organizing committee also criticized Scotiabank for an ad campaign encouraging Canadians to show your colours, and demanded telecom company MTS Allstream not run ads featuring speed skater Cindy Klassen during the Olympics. Two years ago, during the London Summer Games, Porter Airlines was forced to remove a Facebook illustration supporting Canadas athletes. For a time, Porters Facebook page featured its familiar black and white raccoon mascot waving and holding a torch, accompanied by the caption, Good luck to all who will be competing in the 2012 Olympics! The Globe reported that in 2004, the COC launched a high-profile battle to force the Olympia Pizza and Pasta Restaurant in Vancouver to remove signs that featured the Olympic rings and torch. 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Most noteworthy was a frenetic 5:11 sequence of uninterrupted play in the second period during which the Bruins penned Montreal in its own zone for more than two minutes. With the Bruins down 1-0 early in the second period, and their power play expiring, Boston took advantage of tired Habs legs to play keepaway with Montreal in the offensive zone. The Bruins peppered the net with shots, but couldnt take advantage of the unrelenting pressure. "We were all around the net, getting a lot of chances. And then they scored that second one," said Bruins forward Patrice Bergeron. "It definitely took the momentum out of us. Its about finishing the job, and we have to be a lot better." On the sequence, Carl Soderberg took two shots on Carey Price, and had another two blocked by Canadiens defenceman Mike Weaver. Brad Marchand missed the net, Jarome Iginla was stopped by Price and Kevan Miller had a chance blocked by P.K. Subban. The Bruins took a total four shots on net, had three shots blocked and missed the net once. "If we capitalize on a chance there, its a different game," said Milan Lucic, who was also denied by Price on the sequence. "Were not frustrated with what happened here today because we established some pretty good zone time." Price made 26 saves for his fourth career post-season shutout. One of his best of the evening was on Lucic during Bostons dominant spell. Lucic was fed the puck across the crease, but Price made it back in time to rob the left-winger. "Bouncing puck, I overshot it," said Lucic. "It was one of those plays thaat you put in nine out of 10 times.dddddddddddd. Today was that one that you didnt get. You get the same opportunity next game, you have to make sure that you bury it." Minutes later, Max Pacioretty scored his second of the playoffs on a breakaway to double the Canadiens lead. Bruins goalie Tuukka Rask left his net to intercept a stretch pass by Nathan Beaulieu on the play, but changed his mind and retreated back between the posts. The moment of uncertainty was enough for Pacioretty to fire home a shot between Rasks pads. "I kind of hesitated," said Rask, who let in four goals on 28 shots. "I didnt want to get burned. Me and Zdeno (Chara) got caught looking at each other. I thought he was going to dive, and he thought I was going to play it. Just another gift." Thomas Vanek, whos particularly successful against the Bruins with 67 points in 61 career games, added a goal at the end of the second period and another at the end of the third. The Bruins have now failed to clinch a playoff series in Game 6 on the road for the fourth time in five seasons. Game 7 goes Wednesday night in Boston. "Its one game, winner moves on," said Lucic. "You know its not going to be easy. You fought all season-long to get the home ice advantage for situations like this. "Were confident. Weve been a confident group all year long. Weve played well in big games. This is the biggest one so far throughout the year. We have to bring our best when we need it the most. Thats the most important thing." Notes: The Canadiens are now 4-1 at the Bell Centre in these playoffs. Their only home loss was the 1-0 overtime defeat to the Bruins in Game 4. a The Canadiens are 5-3 all-time against the Bruins in the seventh game of a playoff series. a The Bruins made no changes to the lineup that beat Montreal 4-2 in Game 5 on Saturday. a The team that scores first has won every game in this series. The Habs are now 6-0 in the playoffs when scoring first. ' ' '